About Us

The brand Ochre was conceived in Karachi in the year 2013, to satiate the dire need of a good quality and reasonable priced fashion clothing brand for both young boys and girls.   The meaning of Ochre originates as one of the oldest natural colors existing on Earth ranging from a pale yellow to a russet shade. The idea of naming this brand Ochre resonates with the same thought of providing ever lasting apparel for the modern adventurous child in a variety of fun and trendy colors. Ochre revamped the boring trends by introducing Eastern wedding wear, Knitted casual wear and both Eastern and Western wear for summers and winters all perfectly displayed in our stores and online. The brand perfects its look with intricate embellishments on bold and refreshing color combination. Ochre has fast become a number one choice for all your children’s clothing needs and is popularly known as a ‘favorite’ as it provides fabulous cuts in breathable fabrics and glamourous designs. It is ‘your go to’ store for any boy or girl wanting to stand out in a formal event or for just lazing around with friends or family.

Ochre embraces a youthful, infectious spirit and the freedom to express individual style. The use of mesmerizing colors, astounding patterns and breathtaking pallets amalgamated with a fusion of embroideries and high-quality fabrics, is our forte achieved by our accomplished in-house designers. At Ochre our promise is to provide you with the finest quality craftsmanship but with a modern twist to compliment your child’s vibrant personality. Our expertise is to provide you with excellent quality apparel for youngsters between the age group of 3 to 18 years keeping in mind the current trends and styles. Our wide collection includes an extensive range of the following:


Formal Wear
We provide a grand way to make your fashionista stand out in any event with our intricately embellished three piece suits in rich textured fabric and elegant designs.

Pret Wear
The vivacious colors, whimsical color combinations and exclusive cuts intricately detailed are sure to keep the style quotient to a high in any season with our pret wear collection.

Western Wear
Our smart western line are in line with the current global trends and are stitched to perfection using high quality fabrics and prints to match the needs of our young trendsetters.

A wide range of summer designs in airy fabrics to suit the summer heat keep you cool and very much in fashion with the seasons latest colours and cuts making Ochre a flawless choice for the young diva.

Our knits collection is all about capturing the vibrancy and playfulness of childhood offering printed garments in 100% cotton soft fabrics.


Eastern Wear
We provide a wide range of eastern wear for the young gentleman who wants to stand out in any event with our unique colors and smart styles.

Western Wear
Our designer western wear collection is sure to be the winning choice of any young and adventurous lad who wants to dress up and be the coolest boy in the gang.